Silver Mine Jewellery Boutique
St.Ives

Following the remarkable success of Silver Origins in Marazion, Marcus and the team at Seagems took the exciting step of expanding their presence by opening a second store in Penzance. Their vision for the new space was clear—to maintain the brand’s distinctive aesthetic while introducing modern, bespoke elements to enhance the customer experience.

Phase One of the project focused on the meticulous manufacturing and installation of custom furniture, alongside a carefully integrated lighting system designed to showcase the beauty of each jewellery piece. With the floor, walls, and ceiling expertly prepared ahead of our arrival, the installation process was seamless, ensuring minimal disruption while delivering a polished, sophisticated result.

To achieve the perfect ambiance, all display units were equipped with ActivWhite colour-adjustable lighting, supplied by our sister company, Parify Lighting Ltd. This innovative lighting solution allows for adaptable illumination to enhance the presentation of jewellery, ensuring pieces are displayed at their absolute best. The units themselves were finished in a white, semi-gloss sprayed coating, maintaining a clean, contemporary look that harmonised with the store’s refined aesthetic.

A year later, Phase Two commenced—a bold expansion of the store, involving the knock-through of the rear section to create additional retail space. This required the seamless integration of new display units that matched the design language of the front area while introducing subtle contrasts for visual interest. The result was a cohesive, dynamic retail environment that not only preserved the brand’s established identity but also elevated its presence within Penzance’s bustling jewellery scene.

With a modern, adaptable design and precision-engineered lighting, the new Seagems store stands as a testament to bespoke craftsmanship and forward-thinking retail innovation—ensuring a captivating shopping experience for customers for years to come.