Strange The Jeweller
Wokingham

When Jason and Jo made the strategic decision to relocate their shop from its previous location on the outskirts of Wokingham to a prominent town centre arcade, they sought a fresh, contemporary design that would elevate their brand and create a welcoming atmosphere for customers. That’s where we stepped in—to bring their vision to life with intelligent design and expert craftsmanship.

The brief was clear: they wanted an open, airy, and modern aesthetic, with minimal branded cabinets to maintain flexibility in showcasing a variety of collections. Every unit we designed was built with security, mobility, and adaptability in mind. Each display was crafted to be reconfigurable and rebrandable, ensuring that as collections evolved, the shop would never be left with mismatched or obsolete cabinetry.

At the outset, the new store presented a blank canvas—a white-walled site ready for transformation. Our team took charge of every essential element of the fit-out, from constructing a feature wall to selecting floor coverings, overseeing electrical installations, and meticulously delivering and installing bespoke unitary.

The final result is a retail space with a seamless flow, a crisp, sophisticated aesthetic, and a modern colour palette that enhances the shopping experience. Designed to accommodate multiple brands for years to come, the store is not only stylish but highly functional, offering versatility to meet evolving retail demands.